Danielle Aridi is an evening wear label based in Melbourne, Australia.
The label incorporates traditional techniques of intricate hand beading and metallic embroidery with a meticulous attention to detail and contemporary silhouettes.
Using only the finest fabrics sourced from European fabric houses for a truly luxurious look, each style is individually crafted to accentuate the female form.
Raised in Australia with a Lebanese background, Danielle cites her heritage, combined with her Australian lifestyle as her driving inspiration; the intersection of east and west, old and new.
Upon completion of her Advanced Diploma of Fashion Design & Technology in 2012, Danielle embarked on the creation of her eponymous brand. Beginning with creating made to measure styles for clients from her home studio which established the start of her loyal customer base, the first collection was then launched in 2013. It was towards the end of the year that Danielle moved overseas to immerse herself in the global marketplace and vibrant cultures which was the catalyst for a new brand vision.
Returning to Melbourne enriched by her experiences, Danielle launched her re-branded label in 2016 and began the creation of her new collection.